Setting up a Digital Marketing Plan
Earlier this week I was reading about setting up a digital marketing plan and thought I'd share just a couple insights from what I learned.
The very first, and possibly most important thing, is to set clear goals and identify potential challenges which could keep you from achieving those goals. The best way to do this is to ask questions, lots of questions. If your working for a client try to learn everything you can about them. Don't be afraid to ask tough questions, having an in-depth and honest first meeting can be the difference between a successful campaign or one that just all right.
If you're designing the campaign for yourself then clearly define what you want and anything else that might be relevant. Make sure it's written down and clear. While you are your own client and that provides you with certain advantages when it comes to understanding the vision of the campaign, it's still not an excuse to cut corners when it comes to laying the groundwork.
Also make sure that the strategies you create to achieve set goals prioritize the highest priority goals. It seems obvious, but it can be pretty easy to lose track of exactly how each strategy is designed to affect each goal. Everything you do should focus on achieving those goals as much as humanly possible.
Finally, make sure that throughout the entire process your goals, strategies, tactics, and communication with client remain transparent and easy to understand. This will help build trust and eliminate miscommunication which will ultimately make life easier for everyone.
The very first, and possibly most important thing, is to set clear goals and identify potential challenges which could keep you from achieving those goals. The best way to do this is to ask questions, lots of questions. If your working for a client try to learn everything you can about them. Don't be afraid to ask tough questions, having an in-depth and honest first meeting can be the difference between a successful campaign or one that just all right.
If you're designing the campaign for yourself then clearly define what you want and anything else that might be relevant. Make sure it's written down and clear. While you are your own client and that provides you with certain advantages when it comes to understanding the vision of the campaign, it's still not an excuse to cut corners when it comes to laying the groundwork.
Also make sure that the strategies you create to achieve set goals prioritize the highest priority goals. It seems obvious, but it can be pretty easy to lose track of exactly how each strategy is designed to affect each goal. Everything you do should focus on achieving those goals as much as humanly possible.
Finally, make sure that throughout the entire process your goals, strategies, tactics, and communication with client remain transparent and easy to understand. This will help build trust and eliminate miscommunication which will ultimately make life easier for everyone.
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